{"product_id":"emil-cardinaux-automobiles-martini-vintage-poster-print","title":"Emil Cardinaux — Automobiles Martini | Vintage Poster Print","description":"\u003cp\u003eAn open touring car with two passengers perches on a brown ledge of a sloping snowfield, with a great white cloud against a blue sky behind. Below, two chamois with curved horns leap across the snow, one behind the other. A yellow rule frames the picture; a black band beneath carries the car-maker's name in white and yellow lettering, and a small oval trademark with a rifle sits at lower left. Signed E. Cardinaux and dated 16 at lower left.\u003c\/p\u003e\u003cp\u003eEmil Cardinaux (1877–1936) was a Swiss painter and one of the founders of the modern Swiss poster. Trained in law before turning to painting in Munich, he made his name with the Zermatt poster of 1908, whose glowing Matterhorn set the style for Swiss tourism posters: bold flat colour, strong outline and a single unforgettable image. He went on to design railway, hotel and resort posters for the Rhaetian Railway, the Jungfrau Railway and St. Moritz, as well as advertisements for Swiss chocolate, clothing and cars.\u003c\/p\u003e\u003cp\u003eEach print is made to our \u003ca href=\"\/pages\/archival-museum-standards\"\u003eArchival Museum Standards\u003c\/a\u003e: a 12-ink giclée, printed to order. Unframed prints are made on Hahnemühle German Etching, a 310gsm matte fine-art paper. Framed prints arrive in a handmade solid-wood frame with low-reflection glazing, ready to hang. 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