{"product_id":"emil-cardinaux-berna-kraftwagen-vintage-poster-print","title":"Emil Cardinaux — Berna Kraftwagen | Vintage Poster Print","description":"\u003cp\u003eA yellow-skinned giant with a red beard crouches over a grey-green boulder that he clutches to his chest, his knee rising above the cab of a black flatbed lorry. At its foot a small man in a brown coat and hat looks up with hands behind his back. A violet-blue hill rises at left against a taupe sky, above a yellow ground and a broad green foreground band. The lettering names Berna lorries. Signed E. Cardinaux.\u003c\/p\u003e\u003cp\u003eEmil Cardinaux (1877–1936) was a Swiss painter and one of the founders of the modern Swiss poster. Trained in law before turning to painting in Munich, he made his name with the Zermatt poster of 1908, whose glowing Matterhorn set the style for Swiss tourism posters: bold flat colour, strong outline and a single unforgettable image. He went on to design railway, hotel and resort posters for the Rhaetian Railway, the Jungfrau Railway and St. Moritz, as well as advertisements for Swiss chocolate, clothing and cars.\u003c\/p\u003e\u003cp\u003eEach print is made to our \u003ca href=\"\/pages\/archival-museum-standards\"\u003eArchival Museum Standards\u003c\/a\u003e: a 12-ink giclée, printed to order. Unframed prints are made on Hahnemühle German Etching, a 310gsm matte fine-art paper. Framed prints arrive in a handmade solid-wood frame with low-reflection glazing, ready to hang. 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