{"product_id":"leonetto-cappiello-amidon-au-chat-vintage-poster-print","title":"Leonetto Cappiello — Amidon au Chat | Vintage Poster Print","description":"\u003cp\u003eA ginger cat, pale yellow at the chest and deepening to orange along its back and tail, sits up on its haunches and bats with both front paws at a box of Hoffmann's starch tumbling through the air, its mouth open and one green eye fixed on the prize. The orange panels of the box carry small cat pictures of their own. Pale green capitals name the starch above and below, on a flat black ground with the red signature at the left.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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