{"product_id":"leonetto-cappiello-biere-du-fort-carre-saint-dizier-vintage-poster-print","title":"Leonetto Cappiello — Bière du Fort-Carré, Saint-Dizier | Vintage Poster Print","description":"\u003cp\u003eA bearded man in a plumed red hat and a yellow robe lined with ermine stands in a dark cellar, head turned in profile and smiling as he holds out a tall glass of beer, foam spilling down its side. Beneath it he wears a blue tunic with a gilt sword hilt, red hose and white gloves. Great casks recede into the shadow behind him, one with a date chalked on its head. Yellow and green capitals name the brewery at the top.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1907, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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