{"product_id":"leonetto-cappiello-bouillon-kub-vintage-poster-print","title":"Leonetto Cappiello — Bouillon Kub | Vintage Poster Print","description":"\u003cp\u003eA round-faced chef in a white toque, jacket and apron, brown trousers and black shoes stands on a dark ground, mouth open in a cheerful call and one arm flung out with the palm open. With his other hand he grips the edge of a towering yellow K, the first letter of Kub, while red stock cubes stamped with the brand tumble around him on both sides. Red capitals above name the bouillon, and yellow capitals run along the foot, ending in a second tall K.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1911, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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