{"product_id":"leonetto-cappiello-bourdou-grand-quinquina-aperitif-contre-les-fievres-vintage-poster-print","title":"Leonetto Cappiello — Bourdou grand quinquina apéritif contre les fièvres | Vintage Poster Print","description":"\u003cp\u003eA green elephant stands on a black trapezoid plinth against a deep red ground, eyes shut and mouth curved in a smile, trunk raised in an S-curve and one pale tusk showing. A dark bottle of the apéritif balances on its back, its label carrying a small green elephant of its own. Yellow and red capitals on the plinth name Bourdou grand quinquina apéritif, and the signature and date are brushed faintly in dark ink at the lower right of the red ground.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1926, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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