{"product_id":"leonetto-cappiello-cachou-lajaunie-vintage-poster-print","title":"Leonetto Cappiello — Cachou Lajaunie | Vintage Poster Print","description":"\u003cp\u003eAgainst a dark green ground, a red-haired woman with closed eyes and red lips tips her head back and breathes out a pale green plume of smoke. She holds a cigarette in one hand and raises a small round gold tin between the fingers of the other. Her wide-necked gown is built of loose red and yellow petal-like strokes that spread into a full skirt. Yellow capitals across the top advertise Cachou Lajaunie liquorice sweets.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph, 1920, Bibliothèque Forney, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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