{"product_id":"leonetto-cappiello-cappiello-at-the-palais-saint-pierre-xvie-festival-de-lyon-vintage-poster-print","title":"Leonetto Cappiello — Cappiello at the Palais Saint-Pierre, XVIe Festival de Lyon | Vintage Poster Print","description":"\u003cp\u003eOn a vivid red-orange ground, a black horse dappled with lilac rears up, a dark-costumed rider flung back along its flank. In front, a blonde woman in a wide ochre skirt and long white strands of beads reaches up with one arm, holding a dark red shape on a slim black stick. Pale sketched ballet dancers fill the background at the left, and white plumes at the right. Bold lettering above names the Festival de Lyon, and below it announces Cappiello at the Palais Saint-Pierre.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, Paris, 1961, printed by Mourlot after Leonetto Cappiello; Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003eEach print is made to our \u003ca href=\"\/pages\/archival-museum-standards\"\u003eArchival Museum Standards\u003c\/a\u003e: a 12-ink giclée, printed to order. Unframed prints are made on Hahnemühle German Etching, a 310gsm matte fine-art paper. Framed prints arrive in a handmade solid-wood frame with acrylic glazing, ready to hang. 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