{"product_id":"leonetto-cappiello-chocolat-klaus-vintage-poster-print","title":"Leonetto Cappiello — Chocolat Klaus | Vintage Poster Print","description":"\u003cp\u003eA smiling blonde rider in a long green gown and a tall green hat rides a prancing red horse, its teeth bared under a blue bridle. She grips loose blue reins in one hand while the other arm swings out, and a speckled grey wrap billows from her shoulders. The flat black ground makes the red, green and grey stand out sharply. The brand name is set in large yellow capitals below, above a cream band, and the signature is brushed at upper left.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1903, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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