{"product_id":"leonetto-cappiello-cigarettes-araks-vintage-poster-print","title":"Leonetto Cappiello — Cigarettes Araks | Vintage Poster Print","description":"\u003cp\u003eA laughing dancer in a red headscarf spins across a deep blue ground, her strapless yellow dress ending in a ragged fringe about the knees. Each hand holds a lit cigarette, one raised high above her head and one held low at her side, and the smoke curls around her in pale ribbons. She steps forward in red slippers, one heel lifted behind. The brand is lettered in large cream capitals at the lower left, and the signature is written at the right.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1925, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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