{"product_id":"leonetto-cappiello-cognac-henry-mounier-vintage-poster-print","title":"Leonetto Cappiello — Cognac Henry Mounier | Vintage Poster Print","description":"\u003cp\u003eSeen from behind, a figure rises against a black ground, wrapped in a long red cloak edged with white ermine that spreads into a wide, fur-trimmed hem. Both arms rise in gold sleeves patterned with a diamond lattice: one hand lifts a bottle of amber cognac, the other reaches to a small white knob on a round red ornament spoked in gold that crowns the figure. Green lettering names the cognac house above and its home town below, and the signature is set at the lower right.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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