{"product_id":"leonetto-cappiello-contratto-canelli-vintage-poster-print","title":"Leonetto Cappiello — Contratto Canelli | Vintage Poster Print","description":"\u003cp\u003eA dancer with long auburn hair and closed eyes floats before a giant lobed green leaf set on a deep blue ground. She wears a loose white dress with a coral scarf knotted at the chest, lifts a stemmed glass of amber vermouth high in one hand and lets two labelled bottles hang from the other. One bare foot points down toward the yellow capitals of the brand name at the foot, and red lettering names two of its vermouths. The sheet is signed and dated 1925 at the left.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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