{"product_id":"leonetto-cappiello-du-soleil-dans-un-verre-cognac-monnet-vintage-poster-print","title":"Leonetto Cappiello — Du soleil dans un verre, Cognac Monnet | Vintage Poster Print","description":"\u003cp\u003eA dark-haired woman in a fringed red-and-white dress floats barefoot through a black ground, holding up a large stemmed glass of amber cognac and pressing her red lips to the glowing sun that rises from it. Golden rays flare up behind her like a great plume. Amber grape clusters hang in her hair and at her ear, and a purple scarf and black locks trail behind. Coral and yellow lettering fills the foot, with the signature and date 1927 at right.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1927, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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