{"product_id":"leonetto-cappiello-e-a-mele-ci-vintage-poster-print","title":"Leonetto Cappiello — E. \u0026 A. Mele \u0026 Ci | Vintage Poster Print","description":"\u003cp\u003eA gentleman in a black top hat and evening coat leans in, smiling, toward a young woman who turns her blushing face away. She wears a red dress with puffed sleeves scattered with small yellow marks, a black band at her throat and a green plumed hat over copper hair, and a long grey fur boa runs from her shoulders almost to her hem. His white-gloved hand holds a cane with a yellow crook. Yellow lettering crosses the top, and the store's name fills the foot.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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