{"product_id":"leonetto-cappiello-florio-s-o-m-vintage-poster-print","title":"Leonetto Cappiello — Florio S.O.M. | Vintage Poster Print","description":"\u003cp\u003eThree barefoot women dance on a dark blue ball against a bright blue ground, arms raised, two of them touching its top on tiptoe. The woman at the left has red hair and a yellow dress, the one at the right fair hair and a peach and grey dress, and between them a dark-haired dancer in red, seen from behind, holds a bottle overhead in both hands. The outer two each lift a bottle labelled Marsala. Yellow capitals spell the brand name at the top and S.O.M. at the foot.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph, 1911, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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