{"product_id":"leonetto-cappiello-folies-bergere-vintage-poster-print","title":"Leonetto Cappiello — Folies-Bergère | Vintage Poster Print","description":"\u003cp\u003eA red-haired dancer under a wide black hat tips her head back, eyes narrowed in a smile, and raises one arm to point to the left, her other hand at her hip. Her pink dress, drawn in a single dark outline and printed with loose scalloped shapes, swirls out as one leg in a pink stocking and heeled shoe kicks sideways, a black strap slipping from her shoulder. The figure fills a flat yellow ground, with the signature and the date 1900 written at lower left.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, proof before letters, 1900, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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