{"product_id":"leonetto-cappiello-j-edouard-pernot-montbeliard-vintage-poster-print","title":"Leonetto Cappiello — J. Édouard Pernot, Montbéliard | Vintage Poster Print","description":"\u003cp\u003eA man in a top hat and brown coat sits with a cane, looking toward a woman in an elaborate red-and-black hat and a black dress dotted with small red flecks. She lifts a glass of pale liqueur to her lips at a small round café table set with two bottles, a water carafe and glasses. The scene is set against a flat mustard-yellow ground. Bold black lettering across the top names the producer and its town; blue lettering at the base names the liqueur.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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