{"product_id":"leonetto-cappiello-la-fraisette-vintage-poster-print","title":"Leonetto Cappiello — La Fraisette | Vintage Poster Print","description":"\u003cp\u003eOn a black ground, a smiling woman with rouged cheeks and closed eyes dances forward in a costume of strawberries and broad green leaves, a crown of the same fruit and leaves on her orange hair. She holds out a bottle of red liqueur labelled La Fraisette in one hand and points upward with the other. Below the leafy skirt, pale stockings end in pointed shoes, one leg in shadow. Yellow capitals across the top name the brand.\u003c\/p\u003e\u003cp\u003eThe original: lithograph, 1909, Bibliothèque municipale de Lyon.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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