{"product_id":"leonetto-cappiello-la-rose-jacqueminot-coty-vintage-poster-print","title":"Leonetto Cappiello — La Rose Jacqueminot Coty | Vintage Poster Print","description":"\u003cp\u003eA red-haired woman in profile, eyes closed and smiling, lifts a single red rose to her face while her other hand holds a small green perfume bottle. A pale plume rises from her hair, and her amber-orange gown spills in wide folds to a white slipper at the lower left. The ground is a deep chocolate brown. Spanish lettering in yellow runs across the top and the perfume's name in pale green crosses the skirt; a cream panel edged with red roses closes the foot.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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