{"product_id":"leonetto-cappiello-omega-vintage-poster-print","title":"Leonetto Cappiello — Omega | Vintage Poster Print","description":"\u003cp\u003eA smiling young woman with loose brown hair flies across a black ground, hugging a huge gold pocket watch whose white dial shows its numerals upside down, with the Omega name and a small seconds dial. Green drapery flares behind her shoulders in flame-like fans shading to pale yellow and white, then trails down over her outstretched legs. The watch's ring bow hangs at the lower left, and yellow capitals below spell Omega, with the signature at the right.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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