{"product_id":"leonetto-cappiello-pates-baroni-vintage-poster-print","title":"Leonetto Cappiello — Pâtes Baroni | Vintage Poster Print","description":"\u003cp\u003eA Pierrot in a baggy white costume shaded in green leaps across a deep red ground, knees bent and pointed white slippers kicking. Under a tall pointed cap and black skullcap he closes his eyes and smiles with red lips, lifting a fork high so that long strands of spaghetti stream up from the heaped plate he carries. A green pompom sits at his knee. The brand name is set in yellow at the foot, with the signature and date 1921 at right.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1921, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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