{"product_id":"leonetto-cappiello-tog-quinquina-albert-trilles-perpignan-vintage-poster-print","title":"Leonetto Cappiello — Tog Quinquina, Albert Trilles-Perpignan | Vintage Poster Print","description":"\u003cp\u003eA dark-haired woman in a white lace mantilla with a red flower at her ear rides a black horse, one hand behind her head and the other raising a dark bottle. A fringed magenta shawl embroidered in pale colours covers her shoulders over a blue skirt dotted with white. The horse wears red plumes, a tasselled red harness picked out in yellow and a fringed red net, with red ribbons flying loose. Blue lettering names the brand at top and foot on a bright yellow ground.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph poster, 1905, Bibliothèque nationale de France, Paris.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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