{"product_id":"leonetto-cappiello-uricure-vintage-poster-print","title":"Leonetto Cappiello — Uricure | Vintage Poster Print","description":"\u003cp\u003eA white-bearded old man in a nightcap dances on a black ground, eyes shut, one red-slippered foot kicked up to the side. His long red robe, checked with small white squares and tied with a tasselled red cord, swirls around his legs, and his beard streams sideways. One hand is raised to his beard; the other holds up a small yellow-green box of the remedy. Yellow capitals name it across the top, Spanish lettering fills the lower right and foot, and the signature is in red at the left.\u003c\/p\u003e\u003cp\u003eThe original: colour lithograph, about 1910, Wellcome Collection, London.\u003c\/p\u003e\u003cp\u003eLeonetto Cappiello (1875–1942) reinvented the advertising poster. Arriving in Paris from Livorno in 1898 as a caricaturist, he replaced the descriptive Belle Époque bill with a single arresting figure on a flat black or coloured ground — the Cinzano zebra, the Maurin le Quina devil, the Cachou Lajaunie dancer — designed to be read in an instant from a passing tram. He produced more than a thousand posters. His work is held by the Musée des Arts Décoratifs and the Bibliothèque nationale de France.\u003c\/p\u003e\u003cp\u003ePrinted as a museum-grade giclée on Hahnemühle fine art paper using 12-ink archival pigment printing. Available handframed in FSC-certified wood with optional float glass, or unframed. 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