Artist · 4 prints
Giovanni Maria Mataloni Prints
About Giovanni Maria Mataloni
Giovanni Maria Mataloni (1869–1944) was an Italian painter and poster designer, and one of the people who shaped the Italian poster in its early years. He worked in Stile Liberty, the Italian name for Art Nouveau, the decorative style of flowing lines and graceful figures that swept Europe around 1900. Alongside artists such as Adolfo Hohenstein, Giovanni Mataloni is counted among the founders of Italian poster design.
His breakthrough came in the mid-1890s with a poster for Auer gas lamps, known as Incandescenza a Gas, in which a glowing female figure sells the promise of bright, modern light. It was good enough to be reproduced in Les Maîtres de l'Affiche, the Paris series that collected the best posters of the day. Mataloni went on to design posters, magazine covers such as La Tribuna (1897) and other printed work, often built around allegorical women in sweeping robes. He admired Alphonse Mucha but developed a warmer, more theatrical Italian style of his own.
Giovanni Maria Mataloni prints: reproductions of the Italian Art Nouveau (Stile Liberty) posters Giovanni Maria Mataloni designed in the 1890s. The collection includes Società Anonima per la Incandescenza a Gas, Brevetto Auer (1895), Il Mattino (1896), La Tribuna, Roma, and Caffaro: Giornale Politico, Commerciale, Marittimo, Letterario.
This selection focuses on his newspaper and advertising posters, most of them built around a single allegorical female figure. The designs pair warm, theatrical colour with decorative Art Nouveau lettering, and they show how Italian posters of the 1890s promoted modern products such as gas lighting and daily newspapers.
The tall poster formats suit hallways, studies and dining rooms, and two of them hang well as a pair in a living room. All prints are museum-quality reproductions, available unframed or framed with acrylic glazing, with free shipping and import duties covered.
