Huib Luns Affiche voor de tentoonstelling Amsterdam 1275-1925 [Poster for the exhibition Amsterdam 1275-1925]1925 · Vintage Poster Print

A lot of art-print sellers describe their work as “museum quality” without telling you what that actually means. We prefer specifications. Our fine-art reproductions are produced using professional giclée printing on genuine Hahnemühle fine-art papers, selected to suit the artwork. We work from high-resolution source material and prepare each image specifically for print, with close attention to colour, detail and tonal range.

Our principal fine-art papers include Hahnemühle German Etching 310gsm and Hahnemühle Photo Rag 308gsm. German Etching has a substantial, lightly textured surface that works exceptionally well for paintings and richly coloured works. Photo Rag has a smoother cotton surface suited to graphic, modernist and highly detailed imagery.

Paper is selected according to the character of the artwork rather than using one generic stock for everything. Framed prints are printed on 200gsm matte fine-art paper.

Giclée is a professional fine-art printing process using archival pigment inks and high-resolution inkjet technology. Unlike inexpensive poster printing, it is designed to reproduce subtle colour gradations, fine detail and tonal depth.

It is a reproduction method widely used by artists, photographers, galleries and professional fine-art printers.

We would rather tell you what we use and let you decide. Genuine Hahnemühle fine-art paper, professional giclée printing, archival pigment inks and carefully prepared high-resolution artwork are measurable things.

“Museum quality” by itself is not.

Large-format reproduction depends heavily on the quality of the underlying artwork file. We source the highest-resolution material available and prepare each image for print rather than simply enlarging a small internet image.

That is especially important with historic paintings, posters and archival works where source quality varies considerably.

No. A poster can be printed cheaply on lightweight commercial paper. Our fine-art editions are intended as permanent pieces of wall art, produced on heavyweight fine-art substrates with professional printing methods.

For graphic or poster artwork, the image may be a historic poster; the object you receive is still a fine-art reproduction.

Our framed pieces use solid-wood frames, handmade to order, with low-reflection glazing. There is no mount: the print fills the frame. Framed prints are printed on 200gsm matte fine-art paper.

The goal is the same as with the print itself: use materials appropriate for a piece you intend to keep.

Screens emit light; paper reflects it, so no physical print can be identical to every monitor or phone display. We prepare our artwork specifically for print and aim for accurate colour, contrast and tonal reproduction.

The texture and surface of fine-art paper also give the finished piece a physical depth that cannot be shown completely on a screen.